ImageMaps ALT-tags are needed for each and every area. Some browsers, including lynx, actually take you to a different screen when you enter an image map. It gives you a list of links on the map. Now, if you make each of those links have an ALT-tag, it makes for a much more readable list. Plus, for eg, some sites can actually make very good use of this. Imagine a site where it has maps of pretty much the entire world for download, piecemeal. You put up an image of the entire earth, and make it an imagemap. You can use ALT-tags to add much value here: You could, say, give the name of the file in there [as, perhaps, e010n20.tar.gz, or similar], and it's size. In image browsers, as you move the mouse over that particular section of globe, it'll give that information somewhere [eg, Galeon puts it on the status bar]. Something else to learn about imagemaps: They're not necessary a lot of the time. Three points: a) A lot of people use the fact that you can put mouseovers in imagemaps. Don't get me wrong, mouseovers are a Good Thing (TM). Extra UI feedback on what's about to happen is good. Lighting up text is double double good. But have you considered that fact that IT's JUST TEXT. Perhaps it'd be more professional, easier, and require less bandwidth if you merely put some text in there? b) If you're using a mouseover for each area, you need to download an extra image for each and every area in the image. If you're precaching the images [good], it'll take an extra {period of time} for someone to be able to see your webpage [bad]. Say you have 5 areas in the imagemap. Each of those has a mouseover. You need to download 6 images of the entire map. Instead of 10 images that're 1/5 the size of the map. [each one for highlighted and not highlighted]. Imagine each piece of image/area takes 3k: 5 [areas] * 3k [size] * 6 [number needed] = 90k 10 [separate images] * 3k [size] = 30k You've just cut the size of your image requirements by a third. And that's a geometric progression, kids. As the number of areas goes up, you're /multiplying/ by the size of the image, not adding. c) Browsers like Lynx require you to go into another screen to read them. If they're site navigation, you've just made some go through an extra click/keypress just to navigate your site. Think about it for a moment. All you had to do was split the image up into the areas and it would've worked just fine first time. If I can make multiple images look like they're one big image, I'm pretty damn certain you, a "professional web designer" can. d) Some modern browsers don't support imagemaps. For example, the only online browser for the Palm is Eudora. And it doesn't support imagemaps. You know these new-generation phones that let you browse webbily? Well, they can't use them either.