[cod] Reality or Publicity Stunt?

[escapedturkey]

"The plans include the formation of a dedicated business unit that will 
bring together its various new brand initiatives with focused, dedicated 
resources around the world. The company intends to expand the Call of 
Duty brand with the same focus seen in its Blizzard(R) Entertainment 
business unit. This will include a focus on high-margin digital online 
content and further the brand as the leading action entertainment 
franchise in new geographies, new genres and with new digital business 
models."

Is a long-winded way of saying "COD MMO"?

Kjell Munkestam wrote:
> http://investor.activision.com/releasedetail.cfm?ReleaseID=448656 
> 
> The departure of West/Zampella is confirmed ...
> 
> ... and so is the future of COD as a franchise ... action-adventure genre???
> 
> "Procter & Gamble and Nestle" eeeh? Sounds like a bunch of non-gaming suites
> will be in charge from now on.
> 
> West and Zampella were running IW for 8-9 years, building up the brand of
> CoD.
> Except for the MW2 debacle (which might have been an AT decision) they've
> done alot of good for shooter gaming. Hope they find a new home and bring
> back the spirit of PC gaming.
> 
> ~SgtBilko
> 
> 
> -----Original Message-----
> From: escapedturkey [mailto:escapedturkey at escapedturkey.com] 
> Sent: den 2 mars 2010 18:54
> To: Call of Duty server admin list.
> Subject: Re: [cod] Reality or Publicity Stunt?
> 
> 
> Gets more interesting:
> 
> http://www.eurogamer.net/articles/infinity-ward-studio-heads-sacked
> 
> http://www.eurogamer.net/articles/activision-holding-back-mw2-royalties
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